DARK RIVER FESTIVAL 2025
The visual identity for Dark River Festival 2025 builds upon the Kalevala-inspired themes of previous years. This year’s design features the grim swan, ”Tuonelan joutsen,” as the festival’s cover imagery.
Green was chosen as this year’s main color to differintiate from previous years. Additionally, the 2025 edition emphasizes animation and video content, enhancing the festival’s visual storytelling and engagement.
PRINT & MERCHANDISE
DIGITAL AND SOCIAL MEDIA
PROMOTIONAL IMAGINERY
The evolution and creation of the promotional images, progressing through three stages: the first as a teaser, the second showcasing a broader visual concept, and the final offering a more intimate, close-up perspective.
