The visual identity for Dark River Festival 2025 builds upon the Kalevala-inspired themes of previous years. This year’s design features the grim swan, "Tuonelan joutsen," as the festival’s cover imagery.
To create a bold and distinctive look, a striking green color palette was chosen. Additionally, the 2025 edition emphasizes animation and video content, enhancing the festival’s visual storytelling and engagement.
Individual announcement posts for all 29 artists, designed in both vertical and square formats for versatile use across different platforms.
The evolution and creation of the promotional images, progressing through three stages: the first as a teaser, the second showcasing a broader visual concept, and the final offering a more intimate, close-up perspective.
